Chichester College – Learning the benefits of CRM

Chichester College - Learning the benefits of CRM

To increase efficiency and profitability the implementation of a CRM system was essential. Chichester College researched the CRM market and looked at many solutions before selecting a 50 user Sage CRM solution from CPiO.

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Chichester College – Learning the benefits of CRM

As one of the largest Further Education colleges in the country, Chichester College currently has over 15,000 full and part-time students studying at its campuses, including 2,500 international students. The College also works extensively with employers, supporting 1,000 apprentices through their training and runs a wide range of training and development programmes for business.

The college’s strategy for some time has been to diversify its income developing different strands of education and training income and reducing its dependence on one source of government funding. “To successfully work with potential customers and increase sales, we required greater visibility of data and improved reporting across the commercial sales teams, work-based learning teams and international teams.”

Jackie Lithgow, Business Systems Analyst. Jackie continues, “We currently store the details of students and prospective students in our EBS Tribal system, prospects and customers in Excel spreadsheets and financial information in our QL system. Without a single information store or an overall view of our interactions getting hold of the correct data and information can be very difficult and time consuming.”

To increase efficiency and profitability the implementation of a CRM system was essential. Chichester College researched the CRM market and looked at many solutions including Act!, Saleslogix and Microsoft CRM before selecting a 50 user Sage CRM solution from CPiO. Jackie concludes, explaining the reasoning behind selecting CPiO as their Sage partner. “From the initial meeting, CPiO listened to our requirements and were reactive to our requests and budget.

We chose to work with CPiO as the relationship between us developed effortlessly from the outset. We felt their attention to detail reflected how they would manage the implementation and on-going after care support.”

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