CPiO solution is music to the ears of Midlands radio group

CPiO solution is music to the ears of Midlands radio group

A new software solution designed to improve efficiencies and business processes is music to the ears of a Midlands radio group.

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CPiO solution is music to the ears of Midlands radio group

Birmingham-based Orion Media, which owns radio stations Free Radio and Gem 106, has invested in Sage CRM from business solutions provider CPiO to support its sales teams. The company will benefit from improved employee efficiency as Sage CRM offers a complete view of its customers, prospects and boasts advanced reporting functionality.

Jonathan Dean, IT Manager at Orion Media, says, “Customer information was historically stored in multiple locations and using a variety of methods. This made forecasting, reporting and data analysis a manual and time-consuming process.” “CPiO suggested Sage CRM, which offered a central location for storing client information and could give us the reporting and forecasting tools we needed to successfully serve our customers.

Furthermore, CPiO was able to implement the software in line with our timescale and budgetary expectations.” Nick Baladi, CRM Consultant at Birmingham-based CPiO, says, “Sage CRM, a feature-rich Customer Relationship Management solution, is designed to encourage better business practice and efficient information exchange throughout middle-sized businesses. With Sage CRM, Orion Media can quickly analyse, manage and synchronise sales, marketing and customer care activities across all points of contact.”

Sage CRM’s key features include:

• Complete integration with MS Outlook and pocket devices

• Graphical reporting and analysis

• Easily modified to fit your corporate look and feel Its business benefits are:

• More sales opportunities without expanding your sales force

• Increase company-wide awareness of your customer’s requirements

• Build and strengthen relationships with customers


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