Business solutions experts are helping a Midlands crane company to scale new heights, following the launch of a new venture that will help it ride the recession.
Ladybird Crane Hire, based in Bromsgrove, is the leading independent supplier of pedestrian-operated cranes in the UK. The company, which currently hires self-erecting cranes to construction sites and provides training on how to operate them, has recently launched a new maintenance division, CraneCare. Leading Sage business partner CPiO has supported Ladybird Crane Hire’s Sage ERP 1000 and Sage CRM software for the past five years, and these management systems will continue to support the company’s new venture.
Robert Bird, Managing Director at Ladybird Crane Hire, says, “It’s no secret that the construction industry has been hit hard in the recession, but in the past few years our training service has been more popular as people look to broaden their skills as they look for new career paths. The introduction of our new maintenance division will allow the company to diversify and offer more services to the industry and our existing clients. “Sage ERP 1000 allows us to track our stock of parts and order more when needed while through Sage CRM we can log customer calls, book engineers and record job outcomes. The software is used across the Group so all employees know how to use it and can easily access the data they need.” Robert added: “We have worked with CPiO since the beginning of the Ladybird Group in the days when we manufactured taps and exported brass. As the Group has diversified into new companies, such as Bird’s Brewery, CPiO has always been able to provide support or a relevant upgrade to help projects get off the ground and become successful.” Phil Snowe, Sage ERP 1000 Consultant at CPiO, says, “Sage ERP 1000 enables Ladybird Crane Hire’s operations, sales and marketing and customer service departments to all use the same system. Sage CRM is a feature-rich Customer Relationship Management solution, designed to introduce the real benefits of CRM to mid-sized businesses. Taking away the hassle of data duplication and searching various systems for the answer to one query, Sage ERP 1000 and Sage CRM offers the company a single view of its data.” Established in 2004, Ladybird Crane Hire is part of Ladybird Group Limited – a group comprising Bird’s Brewery, the Ladybird Inn pub in Bromsgrove and Ladybird Crane Hire. The company currently employs 17 full-time people, but also receives support from the Ladybird Group’s administration and finance departments.