You’ve got to know your market and be ready to respond, before they even know they have a need!

Sales is all about knowing your market and hitting the right people at exactly the right time. A mix of science and art. The more you know about the people you are targeting, the more opportunities to deliver the right product at the right time…

Here at CPiO we are no different. We apply exactly the same amount of science and art to our sales and marketing, all underpinned by good intelligence on our market. That’s why we are in a strong position to help you to understand the benefits of initiating a simple CRM strategy in your business to maximum effect. It isn’t rocket science, but some companies focus on CRM technology without understanding what it is trying to achieve.

We want to change that. We want CRM to be a simple affair and one that turns you from a ‘getting by’ kind of business to a real success story.

Can you answer five questions about your sales processes?

• How do you record incoming sales enquiries and how do you know that they have been followed up efficiently?

• Can you trace your paper trail from enquiry to quote to order and could someone else follow it in your absence?

• What percentage of your business comes from repeat business within your existing customer base?

• What are you doing to increase your win-loss ratio and how do you measure your success?

• Can an order be placed without the help of a salesperson and who monitors the fulfilment to ensure repeat business?