A thriving manufacturer and distributor of specialist home baking, cake decorating and sugarcraft products is set to see orders rise after investing in Intellisell e-commerce system.
Squires Kitchen, part of Squires Group, has invested in Intellisell to boost the number of online purchases and aid its plans to increase sales throughout Europe as it benefits from growing interest in home baking and cake decorating.
Tom Dutton, Operations Manager at Squires Kitchen, says, “We have a significant customer base of specialist shops that previously had to order products via telephone or by fax. The Intellisell software now allows those customers to order online, which means they can purchase products or pay invoices any time of the day or night.”
”With orders being placed through Intellisell, our customer service staff have more time to concentrate on delivering an all round better service for customers, assisting with queries and generating more revenue for the business.”
In recent years more and more people have been starting their own cake-making or home baking businesses to generate extra income, and interest in cake decorating, sugarcraft, chocolate work, and bread making continues to grow. Squires Kitchen, which has 100 employees, is also experiencing growth in Europe and has recently opened a European office to complement its headquarters in Surrey.
Tom adds, “Intellisell was also appealing because it was multi-lingual and could be rolled out to our European clients as that side of the business continues to grow. I’m confident the software will open more doors for us and allow us to service our overseas customers more efficiently.”
Tim Bryars, Intellisell Sales Consultant at CPiO, say, “Squires Kitchen has proved that Intellisell can benefit both the customer and the company. By allowing customers to make online orders at any time of the day, it is also helping Squires Kitchen’s employees to put the time saved to better use. The software also translates well to the European market, which will be instrumental in helping the company grow overseas.”
Squires Group manufactures and distributes over 2,000 market-leading home baking, cake decorating and sugarcraft products. The Group also publishes high-quality, trusted cake decorating and sugarcraft books and magazines.
For more information, visit www.squires-shop.com.
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