Colin Wall, Telemarketing Executive discusses Qlikview the business intelligence platform.
In the olden days when you went to a small shop, you went to the counter and asked for what you needed. The shopkeeper would go and get it for you as he didn’t want you getting your hands on it until you had your money ready.
Shops now have a vast amount of stock on display that you can walk around and browse; businesses trust you’re not going to run off with their goods.
Many businesses have a lot of data out the back, but only a few people are tasked with making it available. If you need some information, a report is written so that you can access the data, and then it may be refreshed to get the latest information. If the answers to question one make you think of question two, you have to go back to the report writer and ask for another report. So all that business data is only accessed by a few people, but only if they really need it as it’s time consuming to produce reports. What if there was another way?
When you’re driving your car, all the information you need is in front of you. Your speed, how much fuel you have left; everything you need. You don’t have to ask for a report because someone has thought about what you need to know and presented it in an easy to read format, so you don’t even have to think about where you will get the information.
What if business intelligence was like that?
With QlikView, the finance or IT department create dashboards for particular users or groups of users so they have up to date information without having to think about where it’s come from. The dashboards or “QlikViews” update automatically and users can click on things to get more detailed information, hence the name QlikView. If your car can give you a current mpg figure, why can’t you have similar up to date analysis about the current state of your business? Well you can.
Users get the data and analysis of the data that they need without having to resort to creating their own data tables with excel, which in turn results in an anarchy of errors, out of date, incomplete information and duplication of data.
When data and analysis is so easy to get hold of, funny things start to happen. Instead of looking at what happened, you start to look at why it happened. Then you start to look at what’s happening now; and then the exciting bit is – you start to look at what will happen in the future. Planning and looking at alternative scenarios becomes much easier when you have the right tools. Looking at where you are going is arguably more important than looking at where you have been.
I am confident that through Sage CRM, CPiO has provided a solution that will truly add value at Boningdale and equip the staff with the tools required to operate efficiently