Customer Relationship Management (CRM) software is designed to help businesses store details of customer data and interaction. CRM makes running a business much more streamlined and efficient. Giving you access to business information, automating sales, marketing and customer support. Although CRM is usually used to manage business-customer relationships, it can also be used in the same way to manage clients, business contacts, suppliers and to keep track of contract wins and sales leads. In fact any stakeholder in your organisation can benefit from CRM – it’s about making each and every one of them feel like they have a one to one relationship with you.
CPiO has compiled some useful guides and tips.